For this project, my responsibilities as the Communication and Marketing Lead were:
- Coordinating brand direction, content, and marketing strategy.
- Managing social media accounts focused on climate change and renewable energy.
- Researching and organizing partnerships, funding relations, and other external communications.
Social Media Management
Brand development and management, content creation, profile descriptions, page design, copies, and carousels.Key Achievements:
- Researched and curated over 350 funding opportunities.
- Grew Instagram followers by 18% in 2 months (organic).
- 24% increase in LinkedIn followers and 3.1k impressions in 2 months.Explore LightEd's pages to view my content and design ideas. Or scroll down for top content.
Website Redesign
- Website copywriting
- Website design brief
- SEO content and links
- Collaborated with the web developer to implement the design brief.
Photo Credit: LightEd
